← All work Life at UPG

Life at Upgaming, told by its Lineup

Role
UX/UI design
Platform
Web · Responsive
Product
Culture and careers website
Year
2025
Life at UPG landing page: Step into the Lineup hero with a collage of employees

Overview

The careers page was never meant to be a job board. It was meant to feel like an invitation.

Upgaming is an enterprise iGaming software company with offices in several countries. Candidates kept asking the same questions: who works there, what's it like, and what's in it for me? I designed the information architecture, UX, UI and art direction across culture, teams, growth and careers.

0+Screens designed
0Unique page templates
0Sub-brands: Uprindi and Idea Fest

Approach

Three decisions shaped everything else: lead with people, build the story around one idea, and give the brand enough energy to stand out.

  1. People first, roles second

    Most careers sites open with a search box. This one opens with the people you'd work with.

  2. One idea: the Lineup

    Upgaming's people already call themselves the Lineup, a team where everyone has a position, so every section is named around it.

  3. Gaming energy, editorial calm

    Heavy extended type, a violet, teal and lime palette on ink and cream, and mono details borrowed from code.

Key Screens

Seven chapters of the Lineup story, from the landing page to applying.

Landing: Step into the Lineup

A collage of real employees frames the headline, so the first thing you meet is people, not a logo.

One Lineup, One Unstoppable Force section
Landing hero on mobile
One Lineup section on mobile

Who we are

Portraits orbit the headline, a visual nod to people standing together.

Who We Are hero with orbiting portraits
Company values

Life: Inside the Lineup

Employee spotlights, clubs from padel to fishing, monthly events and a photo gallery.

Inside the Lineup hero
Life page hero on mobile
Employee spotlight on mobile

Teams: Our formations

Each department gets its own 3D illustration and one line, so candidates can picture where they fit.

Teams hero: You will find yourself among us
Department cards

Careers: Find your spot

Five reasons to join appear as a fanned deck, ahead of the open roles.

Find your spot in the Lineup careers hero
Careers hero on mobile
Reasons to join on mobile

Growth: Uprindi and Idea Fest

Two internal programs got their own sub-brands, related to the core look but distinct.

Uprindi talent program hero
Idea Fest hero

Job page and application

The essentials stay pinned above a readable description, and the apply form explains every error inline.

Job description page
Apply form with inline errors

Try It

Small moments that carry the brand, rebuilt from the design.

Drag the pills
Supporting you atevery step.
Clubs & Communities Wellness Wallet Childbirth Bonus Free Meals Career Development Referral Bonus Growth Fund Birthday Treat Clubs & Communities Marriage Bonus Food Benefits Anniversary Bonus

Open roles, dealt like a hand of cards

</>
On-SiteBackend EngineerFull-time · Tbilisi
Ctrl + Z
On-SiteProduct DesignerFull-time · Tbilisi
>>
On-SiteSenior HR GeneralistFull-time · Tbilisi
</>
On-SiteBackend EngineerFull-time · Tbilisi
Ctrl + Z
On-SiteProduct DesignerFull-time · Tbilisi

Employee spotlights, shuffled like a deck

Portrait of Marcus ChenMarcus ChenLead Backend Engineer

Scaling systems for millions of concurrent users is the kind of challenge engineers dream of.

Portrait of a designer, arms raisedNina BeridzeProduct Designer

I get to shape features from the first sketch to the release, with the team in the room.

Three colleagues taking a selfieThe QA crewQuality Assurance

We break things on purpose, so players never have to.

The Lineup mindset: four values, out of line until you line them up

OwnershipEveryone owns their role.People take responsibility for their work and decisions.
AlignmentDifferent roles. Same direction.Skills may differ, but goals are shared.
Structure & TrustClear roles build trust.When everyone knows their position, trust follows.
ContributionEvery position matters.Strength comes from how the lineup works as a whole.

Worldwide hubs: hover a country to stop the line

GermanyGermanySwitzerlandSwitzerlandHungaryGeorgiaGermanySwitzerlandHungaryGeorgia
ArgentinaArgentinaMaltaMaltaNetherlandsNetherlandsArgentinaMaltaNetherlands

Reflection

Three lessons I'd take to the next brand site.

  • A narrative beats a navigation

    Naming every section around the Lineup turned a set of pages into one story.

  • Systems make play safe

    Tilted cards, stickers and tickers only work because the grid, spacing and type scale underneath stay strict.

  • Sub-brands need room

    Uprindi and Idea Fest borrow the core palette but each gets its own hero language, so they feel related without blending in.