← All work Upgaming Invests

Investing in what's next

Role
UX/UI design
Platform
Web · Responsive
Product
Venture investor website
Year
2026
Upgaming Invests homepage hero: Investing in what's next, with a 3D render

Overview

An investment arm needs to look like a partner, not a fund page full of jargon.

Upgaming Invests backs technology founders from pre-seed through Series A, in SaaS, fintech, sports technology, iGaming and adjacent fields. I designed the website: the landing page and About page, on desktop and mobile, for founders deciding whether to pitch. The site is live at upgaminginvests.com.

0Investment focus areas
0Application stages, shown openly
0Pages, desktop and mobile

Approach

Every section answers a question a founder asks before sending a pitch.

  1. What do you invest in?

    Five focus areas, each with one plain sentence and its own 3D render.

  2. Am I a fit?

    "Who we look for" lists the exact team and business criteria, so founders can check themselves.

  3. What happens after I apply?

    The six-stage process is on the page, from Apply to Decision, with no black box.

Key Screens

The landing and About pages, on desktop and mobile.

Hero

A two-colour headline, one clear action and a 3D render that recurs across the site.

Hero: Investing in what's next
About hero on mobile
3D render and highlights on mobile

About: built on experience

Since 2014, 220+ partners and offices in five countries, before any numbers about money.

About page hero: Built on Upgaming's experience
Highlights on mobile
Investing across industries on mobile

More than capital

A dark band breaks the page and explains the four kinds of support beyond money.

More than capital: four pillars
More than capital on mobile
Support pillars on mobile

Focus and who we look for

Five focus areas, then the exact criteria for the team and the business.

Investment focus with 3D renders
Who we look for and the application stages

Beyond capital and the team

People, technology, network and expertise, then the partners founders would work with.

Beyond capital
Meet the team

Try It

Check your fit, then follow an application from Apply to Decision.

Am I a fit? Tick what's true

The team
The business
0 of 8

Know where your application stands

    Reflection

    Three lessons I'd take to the next investor site.

    • Structure around questions

      Ordering sections by what founders ask made the page easier to write and to read.

    • Transparency is a feature

      Showing the criteria and every stage up front sets expectations before the first email.

    • One visual language

      A single family of 3D renders tied the focus areas, About page and team section together.