← All work CoinzPay

Crypto rails, made legible for business

Role
UX/UI design
Platform
Web · Responsive
Product
B2B crypto infrastructure
Audience
Merchants and online businesses
CoinzPay homepage hero: Rails for Your Digital Economy, with floating 3D crypto coins

Overview

Most businesses want crypto payments. Few want to understand the plumbing behind them.

CoinzPay gives businesses three products on one backend: Wallet Infrastructure, Asset Management and Payments. Merchants use them through a web dashboard or REST APIs, each in a fully isolated multi-tenant environment with KYC/AML-ready compliance. I designed the information architecture, UX, UI and visual direction for the marketing site: Home, Wallet, Assets and Payments.

0Product pages
0Cryptocurrencies featured
0Ways in: web dashboard and API

Approach

Crypto brands tend to go loud or go bland. This one is electric on the surface and calm underneath.

  1. Black and lime

    A near-black canvas with one acid-lime accent feels crypto-native without neon chaos.

  2. Explain, don't impress

    Technical concepts become numbered checklists and alternating white and lime block grids: what each address includes, how a payment flows, which controls exist.

  3. Security on every page

    Compliance, approvals and access controls aren't buried on a legal page.

Key Screens

The homepage introduces the ecosystem; each product page goes deep on one part.

01

Home: the ecosystem

The homepage hero sets the tone: "Rails for Your Digital Economy".

HeroProduct grid
What CoinzPay offers on desktop
Home hero on mobile
What you will find here, on mobile
02

Supported coins and reach

Eight coins as bold lime tokens make multi-currency tangible.

IconographyData map
Supported cryptocurrencies on desktop
Supported coins on mobile
Global community on mobile
03

Wallet infrastructure

Multi-tenancy, the hardest idea on the site, gets one big sentence next to a 3D shield.

Big statementAPI vs Web
Multi-tenant wallet infrastructure on desktop
Wallet hero on mobile
Multi-tenant architecture on mobile
04

Payments: how it works

Four blocks walk through a payment, from crypto in to settlement with the merchant.

ProcessControls
How payments work on desktop
Payments on mobile
Payment options on mobile
05

Asset management

Coins orbit a dashboard promise in the asset management hero.

VisibilityAddresses
Asset management hero on desktop
Asset management hero on mobile
Address management on mobile
06

Security and lead capture

Every product page ends with plain security controls and a four-field form.

TrustConversion
Security controls on desktop
Security controls on mobile
Lead form on mobile

Try It

Follow a payment, switch between API and web, then approve a withdrawal.

How CoinzPay works: pay in crypto, settle to the merchant

EUR
≈ 0.00186 BTC
STEP 1Customer pays in cryptoWaiting
STEP 2CoinzPay handles confirmations and rates—
STEP 3Auto conversion—
STEP 4Settlement to merchant wallet—
Choose a coin and press “Pay in crypto”

API-based or web-based: one backend

₿
BitcoinTotal balance
2.4183+0.0042
Ξ
EthereumTotal balance
38.920+1.250
USDT
TetherAvailable balance
125,400+3,200
Same data, logic and reporting in both channels.

Withdrawals: two-person approval and 2FA

12,500 USDTPending approval
to TQ7x…9fA2 ✓ Whitelisted
2FA code (any 4 digits)

Reflection

Three lessons I'd take to the next fintech site.

  • Translate, then decorate

    Every section started as a plain-language sentence a merchant would agree with.

  • Patterns build confidence

    Repeating the same block grid and numbered list across four pages makes a new, unfamiliar product feel established.

  • Restraint makes the accent work

    Lime only works because it's rare.