


B2B software rarely feels fast. This homepage had to prove that Affex is.
Affex helps companies run their affiliate programs: tracking, commissions, reporting, payouts and built-in fraud detection in one platform. Its sharpest edge is onboarding: teams go from first demo to production in about 14 days. I designed the UX, UI and content structure for affiliate managers and integration teams in iGaming, finance and e-commerce.
Every section either states the promise, shows the product behind it, or removes a reason not to book a demo.
The promise sits in the headline and returns at every step, down to the closing banner.
A live-looking dashboard anchors the hero, and product UI illustrates every section after it.
Navy and cool mist signal reliability, with one lime accent for progress and next steps.


















The 14 days appear five times on the page, so the promise lands wherever someone starts reading.
Dashboards, chips and product tiles explain the platform better than abstract 3D.
Keeping lime only for progress and next steps made it work as wayfinding, not decoration.